Questions & Answers
Frequently Asked Questions
How our packages work, what they include, and how they compare to hiring in-house.
What does SmartKey actually do?
We run your entire marketing operation as one coordinated team — website, Google Business Profile, social media, content, SEO, analytics. Not as separate projects, but as one system where each channel amplifies the others.
What is Organic Growth Marketing and what does it include?
Organic Growth Marketing is our foundation package at €4,800/year (4 quarterly payments of €1,200). It includes Marketing strategy, Company DNA file, Google Business Profile management with weekly posts, 8–12 social media posts per month, 2 blog articles per month, on-page SEO audit and optimization, link building and local citations, press releases, review responses within 24 hours, and a monthly performance report.
What is the difference between Full Setup for Organic Growth and Organic Growth Marketing?
Organic Growth Marketing is ongoing marketing management — it keeps your business visible every month. Full Setup for Organic Growth (€2,000 one-time) builds your entire digital foundation from scratch: website with funnels, Google profile setup, social media creation, branding, marketing plan, and analytics. If you have no digital presence yet, you start with Full Setup for Organic Growth. If you already have a website and need monthly marketing, Organic Growth Marketing is what you need.
How is Marketing Team — Organic Growth different from Organic Growth Marketing?
Short answer is the volume. Marketing Team — Organic Growth (€2,000/month) is a full fractional marketing team. It includes everything in the Start packages plus SEO ranking tracking, continuous website improvements, A/B testing, campaign preparation, and ad preparation. Organic Growth Marketing handles the essentials; Organic Growth scales your growth.
What does Full Marketing Team — Fractional CMO include that Organic Growth does not?
Full Marketing Team — Fractional CMO (€6,000/month) adds paid advertising across Google, Meta, and LinkedIn, email marketing with automated sequences, business process automation, advanced analytics and attribution, creative development, and multi-channel funnel optimization. It is your full marketing department.
Why should I pay for marketing as a system instead of hiring freelancers?
SEO without content does nothing. Social media without a website leads nowhere. A Google profile without reviews, posts, and links loses to competitors who have them. 50% of Google Maps ranking depends on signals from outside your profile. When one team runs all channels, each one makes the others stronger. Freelancers working in silos cannot replicate this.
How much does an in-house marketing team cost compared to SmartKey?
In the Sofia market, hiring a marketing manager €2,500, web designer €2,000, social media specialist €2,000, SEO specialist €2,000 and ads specialist €2,500 costs €11,000 per month before taxes and software. Our Fractional CMO package delivers the same output at €6,000/month.
How long before I see results?
SEO and organic content take 6–8 weeks to show measurable impact. Google Business Profile optimization can show results within 2–4 weeks. Social media engagement builds over the first 3 months. We provide monthly reports so you can track exactly what is improving and by how much.
Is there a long-term contract?
All of our services are retainer-based we strongly reduce the prices of our packages so our clients can feel the financial gain as early as possible.
Do you work with businesses outside Bulgaria?
Yes. Our packages work for any market. We currently serve clients in Sofia and are expanding into the EU and US through our Agency Partner Program — white-label local marketing at $500/month wholesale for agencies.
What is the Agency Partner Program?
If you run an agency and have clients that need local digital marketing but are too small for your team to serve profitably, we execute the work under your brand at $500/month wholesale. You keep the margin. Tested package, your branding, our execution.
Still have questions?
Tell us about your business. We will tell you which package fits — and which ones you do not need yet.
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