Questions & Answers
How our packages work, what they include, and how they compare to hiring in-house.
Questions by package
Use these direct links if you are deciding between setup, visibility, fractional support, or a full marketing team.
SmartKey builds the marketing pieces of your business into one picture. Depending on the level, that means local proof, weekly content and B2B lead generation, or the full handover of marketing control, decisions, and creation.
Local Visibility Foundation is for businesses people already find, but do not reliably choose. Your public proof gets rebuilt so reviews, photos, posts, website signals, and local visibility say trusted, active, and chosen before the first call. The local pieces are built and placed; the decisions stay yours.
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Setup is included. You do not buy a separate setup package first. If your website, Google profile, or social accounts are not built yet, that initial build is handled inside the Foundation engagement (€6,000/year), and we run it every month after. If you already have a website and need monthly marketing, Local Visibility Foundation starts working with what you have on day one.
Fractional Marketing Team is for businesses that have outgrown word of mouth, but still depend on the owner for marketing. It keeps a focused weekly rhythm running: content, social publishing, B2B lead generation, and monthly reporting. Direction is decided with you once a month, then the work keeps moving without waiting for your evenings.
Full Growth Engine is for businesses whose growth is split between agencies, freelancers, ads, creative, and strategy. It is the full handover: control, decisions, and creation move off your plate while story, campaigns, channels, automation, analytics, and measurement point toward the same reason to choose you.
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Freelancers usually improve one lane. The problem is often between lanes: the offer says one thing, the website says another, the Google proof is quiet, and outreach has no clear reason to believe. A system puts the pieces in one picture so the next move is chosen by the business, not by whichever channel vendor happens to be in the room.
In the Sofia market, hiring the specialists needed to coordinate story, creative, campaigns, channels, and measurement usually costs €9,000 to €12,000 per month before taxes, software, and management. Full Growth Engine gives you that coordinated department at €6,000/month, without hiring or managing the team yourself.
Some pieces move faster than others. Local visibility can start changing within the first month, while content, search, and outreach need repeated weekly work before the pattern is clear. You get monthly reporting to verify what changed and what should happen next.
No. Foundation is billed quarterly. Growth and Engine are billed monthly. You pay for the current period, the work runs, and you decide whether to continue.
Yes. Our packages work for any market. We currently serve clients in Sofia and are expanding into the EU and US through our Agency Partner Program: white-label local marketing at $500/month wholesale for agencies.
If you run an agency and have clients that need local digital marketing but are too small for your team to serve profitably, we execute the work under your brand at $500/month wholesale. You keep the margin. Tested package, your branding, our execution.
More specific questions
The site FAQ handles operational questions. If you are trying to decide how a coordinated marketing team works, what it costs, or whether to hire before you outsource, use the dedicated resource hub instead.
Open the fractional marketing guideTell us about your business. We will tell you which package fits, and which ones you do not need yet.
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