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Frequently Asked Questions

How our packages work, what they include, and how they compare to hiring in-house.

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Use these direct links if you are deciding between setup, visibility, fractional support, or a full marketing team.

What does SmartKey actually do?

SmartKey is a growth partner that connects marketing strategy, execution and measurement around your business goals. Three partnership levels share the same strategic involvement, with different execution capacity and responsibility carried for you.

What is Local Visibility Foundation and what does it include?

Foundation assesses every viable customer acquisition channel and tests the strongest opportunities while building a stable brand and marketing foundation around your business. The introductory rate is €2,000 per quarter for 6 to 12 months, and the strategy, assets and systems created during the engagement remain with your business.

Do I need a website or profile built before I start? Is setup included?

Your existing assets are the starting point. Missing foundations are assessed and included in the agreed work where needed. Foundation costs €2,000 per quarter during the introductory 6-to-12-month period; after that, scope and price are agreed together. You do not need a separate setup package before discussing your business.

How is Fractional Marketing Team different from Local Visibility Foundation?

Fractional Marketing Team is for businesses that have outgrown word of mouth, but still depend on the owner for marketing. It keeps a focused weekly rhythm running: content, social publishing, B2B lead generation, and monthly reporting. Direction is decided with you once a month, then the work keeps moving without waiting for your evenings.

What does Full Growth Engine include that Local Visibility Foundation does not?

Full Growth Engine is for businesses whose growth is split between agencies, freelancers, ads, creative, and strategy. It is the full handover: control, decisions, and creation move off your plate while story, campaigns, channels, automation, analytics, and measurement point toward the same reason to choose you.

Why should I pay for marketing as a system instead of hiring freelancers?

Freelancers usually improve one lane. The problem is often between lanes: the offer says one thing, the website says another, the Google proof is quiet, and outreach has no clear reason to believe. A system puts the pieces in one picture so the next move is chosen by the business, not by whichever channel vendor happens to be in the room.

How much does an in-house marketing team cost compared to SmartKey?

Fractional Marketing Team costs €2,000 per month, compared with approximately €8,000 per month for an in-house marketing team in Bulgaria or €14,000 per month in the UK. Full Growth Engine costs €6,000 per month, compared with €16,000 per month or more for the same services and expertise in-house.

How long before I see results?

Some pieces move faster than others. Local visibility can start changing within the first month, while content, search, and outreach need repeated weekly work before the pattern is clear. You get monthly reporting to verify what changed and what should happen next.

What happens after I contact SmartKey?

We first review your message and send a full digital marketing analysis within 48 hours. We can then discuss your needs by chat, email or video meeting. If there is a fit, we send an official offer; you accept it by paying, and the agreed work begins within five business days after payment is received.

Is there a long-term contract?

No. Foundation is billed quarterly. Growth and Engine are billed monthly. You pay for the current period, the work runs, and you decide whether to continue.

Do you work with businesses outside Bulgaria?

Yes. SmartKey is based in Sofia, Bulgaria, and the packages are designed for businesses in Bulgaria and international markets. Work can be coordinated remotely in English or Bulgarian. Agencies can also use the white-label Agency Partner Program at $500 per client per month wholesale.

What is the Agency Partner Program?

If you run an agency and have clients that need local digital marketing but are too small for your team to serve profitably, we execute the work under your brand at $500/month wholesale. You keep the margin. Tested package, your branding, our execution.

Still comparing hiring, outsourcing, and fractional marketing?

The site FAQ handles operational questions. If you are trying to decide how a coordinated marketing team works, what it costs, or whether to hire before you outsource, use the dedicated resource hub instead.

Open the fractional marketing guide

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