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Questions & Answers

Frequently Asked Questions

How our packages work, what they include, and how they compare to hiring in-house.

Questions by package

Jump straight to the package you are comparing

Use these direct links if you are deciding between setup, visibility, fractional support, or a full marketing team.

What does SmartKey actually do?

We run your entire marketing operation as one coordinated team — website, Google Business Profile, social media, content, SEO, analytics. Not as separate projects, but as one system where each channel amplifies the others.

What is Local Visibility Foundation and what does it include?

Local Visibility Foundation is our foundation package at €6,000/year (4 quarterly payments of €1,500). It includes Marketing strategy, Company DNA file, Google Business Profile management with weekly posts, 8–12 social media posts per month, 2 blog articles per month, on-page SEO audit and optimization, link building and local citations, press releases, review responses within 24 hours, and a monthly performance report.

What is the difference between Digital Foundation Setup and Local Visibility Foundation?

Local Visibility Foundation is ongoing marketing management — it keeps your business visible every month. Digital Foundation Setup (€2,000 one-time) builds your entire digital foundation from scratch: website with funnels, Google profile setup, social media creation, branding, marketing plan, and analytics. If you have no digital presence yet, you start with Digital Foundation Setup. If you already have a website and need monthly marketing, Local Visibility Foundation is what you need.

How is Fractional Marketing Team different from Local Visibility Foundation?

Short answer is the volume. Fractional Marketing Team (€2,000/month) is a full fractional marketing team. It includes everything in the Start packages plus SEO ranking tracking, continuous website improvements, A/B testing, campaign preparation, and ad preparation. Local Visibility Foundation handles the essentials; the Fractional Marketing Team scales your growth.

What does Full Growth Engine include that Local Visibility Foundation does not?

Full Growth Engine (€6,000/month) adds paid advertising across Google, Meta, and LinkedIn, email marketing with automated sequences, business process automation, advanced analytics and attribution, creative development, and multi-channel funnel optimization. It is your full marketing department.

Why should I pay for marketing as a system instead of hiring freelancers?

SEO without content does nothing. Social media without a website leads nowhere. A Google profile without reviews, posts, and links loses to competitors who have them. 50% of Google Maps ranking depends on signals from outside your profile. When one team runs all channels, each one makes the others stronger. Freelancers working in silos cannot replicate this.

How much does an in-house marketing team cost compared to SmartKey?

In the Sofia market, hiring a marketing manager €2,500, web designer €2,000, social media specialist €2,000, SEO specialist €2,000 and ads specialist €2,500 costs €11,000 per month before taxes and software. Our Full Growth Engine package delivers the same output at €6,000/month.

How long before I see results?

SEO and organic content take 6–8 weeks to show measurable impact. Google Business Profile optimization can show results within 2–4 weeks. Social media engagement builds over the first 3 months. We provide monthly reports so you can track exactly what is improving and by how much.

Is there a long-term contract?

All of our services are retainer-based we strongly reduce the prices of our packages so our clients can feel the financial gain as early as possible.

Do you work with businesses outside Bulgaria?

Yes. Our packages work for any market. We currently serve clients in Sofia and are expanding into the EU and US through our Agency Partner Program — white-label local marketing at $500/month wholesale for agencies.

What is the Agency Partner Program?

If you run an agency and have clients that need local digital marketing but are too small for your team to serve profitably, we execute the work under your brand at $500/month wholesale. You keep the margin. Tested package, your branding, our execution.

More specific questions

Still comparing hiring, outsourcing, and fractional marketing?

The site FAQ handles operational questions. If you are trying to decide how a coordinated marketing team works, what it costs, or whether to hire before you outsource, use the dedicated resource hub instead.

Open the fractional marketing guide

Still have questions?

Tell us about your business. We will tell you which package fits — and which ones you do not need yet.

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