What 130 Dental Practices Taught Us About Local SEO (Most Businesses Are Invisible)
2026-03-24 · By Dimitar Georgiev
85% of dental practices in Sofia have unmaintained Google profiles. 98% publish no posts. We cold-emailed 112 of them — 82% never replied. The market that looked easy on paper turned out to be the hardest lesson in why the people who need your services most simply do not care.
85%
Unmaintained Google profiles
98%
Zero Google posts published
17.9%
Cold email response rate
3
Out of 130 had optimized websites