Insights
How integrated marketing systems work, what we are learning from our projects, and why fragmented marketing fails.
2026-07-13 · By Dimitar Georgiev
Twin Dent had 160 old contacts from people who had signed up for a teeth whitening offer. After four years, 133 emails were still active, 67 people opened the campaign, and 8 clients activated from a two-step outreach.
160
Contacts provided
133
Active emails after 4 years
67
Opened emails
8
Activated clients
2026-06-28 · By Dimitar Georgiev
Most agencies run one channel for a client. With Heliocan we took the whole sales and marketing function and started a European market from nothing: a network of focused websites, an interactive ROI calculator, investment teasers, a partner program, B2B lead sourcing, and a financing layer.
Whole sales + marketing
SmartKey role
Market from zero
Starting point
Web, calculator, partners, leads, financing
Channels
Bulgaria, Romania, Greece
Markets
2026-06-26 · By Dimitar Georgiev
Most small business SEO services sell you a report, not a result. Here is what the work actually includes, what it should cost, why half of your ranking has nothing to do with your website, and the five questions that separate a real provider from an expensive one.
50%
Of local ranking sits outside your website
~13%
Small business sites we audit with real SEO value
3-6
Months before SEO compounds
€500
Effective monthly cost, Foundation package
2026-03-24 · By Dimitar Georgiev
85% of dental practices in Sofia have unmaintained Google profiles. 98% publish no posts. We cold-emailed 112 of them, 82% never replied. The market that looked easy on paper turned out to be the hardest lesson in why the people who need your services most simply do not care.
85%
Unmaintained Google profiles
98%
Zero Google posts published
17.9%
Cold email response rate
3
Out of 130 had optimized websites
More articles on integrated marketing, local SEO, and organic growth coming soon.
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