Electrician
Employee
A growth partner with a business owner’s perspective.
Your marketing should benefit from an understanding of the whole business: how it earns, what customers value, and which decisions deserve investment.
18 years of business experience
Electrical services company
Owner
Marketing and business development
Co-founder
Finance, sales and business advising
Owner
Pure marketing agency
Owner
Started my first company
Electrical services, launched just before the Great Recession reached Bulgaria.
Tried to develop my first building
The project stopped when I could not secure financial backing.
Opened my first marketing and sales company
The first projects covered advertising campaign materials, a container supplier serving Western Europe, and a software QA company in Poland.
One year in banking
Planning and sales.
Started the special spring water project
Started a cosmetics brand for Amazon resale
Also worked in international food trading.
Academic work in economics
The decision to build a marketing agency
Taken after tens of business projects and advisory engagements.
SmartKey Agency was created
No outside funding. No use of personal connections. Built through skills and persistence.
Electrician
Employee
Electrical services company
Owner
Started my first company
Electrical services, launched just before the Great Recession reached Bulgaria.
Tried to develop my first building
The project stopped when I could not secure financial backing.
Marketing and business development
Co-founder
Opened my first marketing and sales company
The first projects covered advertising campaign materials, a container supplier serving Western Europe, and a software QA company in Poland.
One year in banking
Planning and sales.
SmartKey
Finance, sales and business advising
Owner
Started the special spring water project
Started a cosmetics brand for Amazon resale
Also worked in international food trading.
Academic work in economics
The decision to build a marketing agency
Taken after tens of business projects and advisory engagements.
SmartKey Agency
Pure marketing agency
Owner
SmartKey Agency was created
No outside funding. No use of personal connections. Built through skills and persistence.
Real businesses. Different questions to solve.
Explore a detailed case, or see the range of projects behind the partnership.
Four dental clinics
Marketing work across four dental clinics, each with its own services, patients and business priorities.
From the first search to the next enquiry, the marketing has to fit how a clinic actually operates.
Built and developed across different sectors.
Owned ventures and website projects make room to test ideas, build useful assets and learn from the work. Development projects are labelled separately from launched work.
Business Profile Sofia
A local marketing venture built around Google Business Profile visibility, useful content and customer trust.
Owned project
Visit projectMy Accountant
An accounting website that makes the offer, service levels and next steps clear for Bulgarian business owners.
Owned project
Visit projectKitchen Sofia
A kitchen business website connecting the offer, price calculator and enquiry journey.
Owned project
Visit projectHVAC website
A website for a local HVAC venture, bringing its services and customer journey into one place.
In development · approaching launch
Furniture-cleaning website
Website work for a furniture and upholstery-cleaning offer, with a clear path from service information to an enquiry.
Website project
US local business directories
Directory development for the US market, starting with Palm Bay, Florida: business information organised by category and location.
Owned directory project · in development
Business judgment leads. Tools help carry the work.
Understand the business
Your customers, positioning, voice and commercial priorities guide the work before a channel or tool is chosen.
Execute with shared context
Research, content and reporting can move faster with AI and automation. Your business context and human judgment still decide what is useful.
Test, measure and adjust
A strategy meets the market through real work. The response helps you decide what to continue, change or stop.
Choose how much responsibility you want to hand over.
Foundation, Growth and Engine share the same strategic thinking. Execution capacity, speed and specialist coordination grow with the scope.
View packages and pricesYour client relationship. Coordinated delivery behind it.
Your agency can bring local marketing delivery under its own brand through the existing partner programme.
Explore agency partnershipsWhat would make the next twelve months a success for your business?
Start with that conversation. The marketing plan should follow.
Start a Conversation